Overshadowed by the glamorous Mustang, the Ford Falcon soldiered on in 1967 with new features, colors, and options.
The 1965 Mustang is one of the legendary success stories of the Motor City. With new sheet metal and some clever repackaging, a Ford product team led by Don Frey and Lee Iacocca gave the modest Falcon platform a glamorous makeover, named it the Mustang, and sold more than 550,000 units in the first model year. Meanwhile, the Falcon lived on in the shadows as a practical family sedan, and in 1966 was treated to all-new styling on a slightly longer 110.9-inch wheelbase.
This revised Falcon package was carried forward for 1967 in three body styles: a two-door-post Club Coupe, a four-door Sedan, and a four-door Station Wagon (the wagon shared its 113-inch wheelbase with the intermediate Fairlane). Two trim levels were offered, called Falcon and Falcon Futura, with the Futura boasting deluxe vinyl-and-nylon upholstery and a 200 CID six, compared to 170 CID for the base Falcon. For the performance crowd, there were optional 289 CID Challenger V8s in both two-barrel and four-barrel tune. And at the top of the ’67 Falcon line was the Futura Sports Coupe with vinyl bucket seats and fancy exterior stripes and badging.
Despite the crisp new styling, Falcon sales figures continued their slide: around 90,000 units in 1966 and not quite 65,000 for 1967. The sun was setting on the original Ford Falcon in America (though the brand would live on for decades in other markets, including Australia and Argentina). While they are hardly common in collector circles these days, we think these third-generation Falcons were solid and handsome cars, as shown in this original Ford dealer film. Here, the Ford compact is touted as a “short limousine.” Video follows.