Kaepernick’s Unexpected Dive into the World of Beer Endorsements: From Football Fields to Frothy Campaigns.
In a move that has many people spitting out their beer (hopefully not Bud Light), the venerable beverage company has announced Colin Kaepernick as its newest brand ambassador. And what about Kaepernick’s opening remarks, which came as a surprise to no one? a resolute pledge to refrain from endorsing shampoo.
Bubbles McFroth, the CEO of Bud Light, spoke during a fancy press conference that was held at a neighbourhood pub (because where else would you announce a beer ambassadorship?). We needed someone that personifies the ethos of our brand, ladies and gentlemen,” he said as he held up a can of Bud Light. Someone audacious and unanticipated. And Colin Kaepernick is the best.
Murmurs broke out in the room, which was full of reporters, influencers, and a few perplexed bar guests. Was this the same Colin Kaepernick who was well-known for his activism and football skills? The same person who was recently in the news regarding a possible NFL comeback?
Kaepernick took the podium while looking spiffy in a suit that uncannily matched the blue of Bud Light. He paused to take a taste of the beer before saying, “Thank you, Bud Light, for this fantastic opportunity.” I won’t be chasing any shampoo endorsements, just to clear the air. My attention is on football and beer, not long, luxurious hair.
The crowd laughed as the statement made a clear reference to recent scandals involving other corporations. It appeared that Kaepernick was enjoying himself in addition to accepting his new position.
The internet went crazy over this, as it does with anything Kaepernick-related. Social media was swamped with memes, one of which was widely shared and had Kaepernick’s famous afro substituted with foamy beer bubbles. Another showed him kneeling, but this time he was in a pub and making a toast rather than on a football pitch.
Kaepernick for Bud Light? said Twitter user @HopsAndDreams. I suppose I’ll turn to cocktails. @BeerMeNow tweeted, “Finally, a brand ambassador I can drink to!”
Bud Light soon published their new ad using Kaepernick to capitalise on the hype. Take a Stand (or a Knee) for Beer billboards featuring Kaepernick holding a Bud Light have appeared all throughout the country. The campaign, which was a sly homage to Kaepernick’s activism, drew both cheers and scoffs.
Never one to back down from controversy, the NFL issued a statement about Kaepernick’s new position. While we encourage the efforts of all of our athletes, we sincerely hope Kaepernick keeps in mind the distinction between a touchdown and a beer chug. Laughing, Kaepernick tweeted in response, “Don’t worry, NFL. I’ve had a lot of experience with both.
The choice by Bud Light to make Kaepernick their brand ambassador is evidence of how brand alliances are a constantly changing industry. Even though the combination can appear as oddly suited as beer and cereal, it serves as a reminder that everything is possible in the modern world.